Brand: Red Cross
Media: Print
Category: Public Interest, NGO
Geo: Paraguay
Red Cross: Boat
More than 100,000 people were displaced by floods in Paraguay.
Advertising Agency: Verde, Asunción, Paraguay
General Creative Director: Alejandro Rebull
Creative Director: Matias Glickman
Art Director: Lucero Abente
Illustration: Edgar Arce
If help arrives, it's a different story.