Remy Cointreau Print Haute Couture by McCann Prague
The Print Ad titled Haute Couture
was done by McCann Prague advertising agency for Remy Cointreau in Czech Republic. It was released in Apr 2017.
Remy Cointreau: Haute Couture
Brand
Media
Released
April 2017
Posted
April 2017
Market
Industry
Agency
Chief Creative Officer
Art Director
Creative Group Head
Copywriter
Credits & Description:
Czech language is not an easy language. And for foreigners, trying to pronounce words with 4 consecutive consonants can be challenging to say the least. The interesting fact is that the reciprocity is also valid Czechs are having trouble to pronounce some of the fancy French names. Words like Louboutin, boeuf bourguignon or chaise lounge are as hard to pronounce by the Czechs as Cointreau is. Hence our idea of turning the hard-to-pronounce challenge of our brand into a sign of a fancier belongi...
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