RSPCA Print The Disguise [image] by Saatchi & Saatchi Sydney
![The Disguise [image]](https://fcdn.me/560/cb7/rspca-the-disguise-image-ecb8c45bb6a563057bbcca2092.jpg "The Disguise [image]")
The Print Ad titled The Disguise [image]
was done by Saatchi & Saatchi Sydney advertising agency for RSPCA in Australia. It was released in Mar 2017.
RSPCA: The Disguise [image]
Brand
Media
Released
March 2017
Posted
March 2017
Market
Industry
Agency
Associate Creative Director
Associate Creative Director
Art Director
Copywriter
Chief Creative Officer
Photographer
Credits & Description:
Thousands of Australians buy puppies online. But behind the cuteness lies a sinister force Puppy Factories. Unregulated, unsanitary and inhumane, they are makeshift facilities where amateur breeders rear physically and emotionally damaged puppies, then sell them via online platforms. And because it’s online, it’s easy to disguise a puppy’s past. Facing an epidemic, the RSPCA needed a bold tactic. So to make people aware of puppy factories, we became one. Using our own cute puppy and fake online ...
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