Safe Passage is a charity that safely and legally reunites refugee children with their families in the UK. Because the alternative isn't something any parent should have to agree to. M&C Saatchi, London wanted to create empathy among parents by forcing them to bring their own children into the equation.
Media: Press
Category: Charities & appeals
Client: Safe Passage
Agency: M&C Saatchi London
Country: United Kingdom
Senior Art Director: Angelo An
Senior ...