Vauxhall Print Lionesses by McCann London

Lionesses
The Print Ad titled Lionesses was done by McCann London advertising agency for Vauxhall in United Kingdom. It was released in Jul 2015.

Vauxhall: Lionesses

Media
Released
July 2015
Posted
July 2015
Industry
Art Director
Executive Creative Director
Copywriter
Art Director
Art Director

Credits & Description:

The English public has had an ambiguous relationship with women's football at best.For every empowering "Bend It Like Beckham" story, there have been a million laddish gags and chauvinistic put-downs. So when Vauxhall wanted to congratulate the England Women's team for reaching the World Cup semi-finals, we saw a chance to acknowledge that their biggest victories were won years before the tournament even began. The ad from McCann Central UK ran in national press on the day of England's victoriou...

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