Category: Automotive
Media: Print
Brand: Volvo
Agency: McCann
Geo: Israel
Advertising Agency: McCann, Tel Aviv Israel
Chief Creative Director: Nadav Pressman
Creative Director: Dror Nachumi
Art Director: Gal Porat
Copywriter: Dror Nachumi
Photographer: Ilan Bashor
Published: January 2017
Description: In order to change the prescription in Israel about Volvo we come up with a campaign that emphasis volvo's safety technologica...