Weight Watchers (WW) takes a word that’s taboo in weight loss conversations and puts it in the centre of its brand relaunch to promote its new Program and experience. In the new integrated campaign created by BMF, the surprising play on the words “Live Bigger” becomes Weight Watchers’ statement of courage, motivating people to change their lives for the better.
Media: Outdoor
Category: Other
Client: Weight Watchers
Agency: BMF
Production: Exit Films
Country: A...