A twist on familiar road signs turning motorcycle headlights on during the day serves as an early warning tool for motorcycle riders to be seen by other pedestrians and vehicles, and even in the most challenging road conditions.
Agency: Dentsu, Jayme Syfu, Manila
Media: Print
Category: Automotive
Client: Yamaha Motor Philippines
Agency: Dentsu Jayme Syfu
Country: Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Rey Tie...