Ben & Jerry's Promo, Case study THE ROAD TO EUPHORIA by Initiative
The Promo / PR Ad titled THE ROAD TO EUPHORIA
was done by Initiative advertising agency for subbrand: Ben & Jerry's Ice-cream (brand: Ben & Jerry's) in Greece. It was released in Nov 2012.
Ben & Jerry's: THE ROAD TO EUPHORIA
Media
Released
November 2012
Posted
November 2012
Market
Industry
Agency
Credits & Description:
Advertiser: UNILEVER
Agency: INITIATIVE MEDIA
Category: Fast Moving Consumer Goods
Execution
We spread the Ben & Jerry’s message and invited young people to the “experience” events through carefully chosen popular producers in music radio stations with fun, enthusiastic, “unconventional” profiles, through references. On top, B&J's promoters dressed as cows visited radio stations treating radio producers to ice cream on air, creating a fun, enthusiastic clima...
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