Advertiser: THE COKE COLA COMPANY
Agency: UM
Category: Best Use of Screens
Director: Dilşat Yücel
Manager: Ertan Güneş
Execution
We chose the most popular TV series for scenario integrations to promote the search for million reasons and turn it into a buzz and decided to do it in a week. During a whole week, we chose 11 best performed series for integrating our reasons to believe in scenario and placed our hashtag (#bimilyonneden) at the same time. Afte...