Coca-cola Promo, Case study COKE COLA BIMILYONNEDEN CAMPAIGN [video] by UM
The Promo / PR Ad titled COKE COLA BIMILYONNEDEN CAMPAIGN [video]
was done by UM advertising agency for Coca-cola in Turkey. It was released in May 2013.
Coca-cola: COKE COLA BIMILYONNEDEN CAMPAIGN [video]
Brand
Media
Released
May 2013
Posted
May 2013
Market
Industry
Agency
Director
Credits & Description:
Advertiser: THE COKE COLA COMPANY
Agency: UM
Category: Best Use of Screens
Director: Dilşat Yücel
Manager: Ertan Güneş
Execution
We chose the most popular TV series for scenario integrations to promote the search for million reasons and turn it into a buzz and decided to do it in a week. During a whole week, we chose 11 best performed series for integrating our reasons to believe in scenario and placed our hashtag (#bimilyonneden) at the same time. After the i...
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