Dulux Promo, Case study HOW DOES A PAINT SOLVE INDIA'S ELECTRICITY PROBLEM? by Maxus India

HOW DOES A PAINT SOLVE INDIA'S ELECTRICITY PROBLEM?
The Promo / PR Ad titled HOW DOES A PAINT SOLVE INDIA'S ELECTRICITY PROBLEM? was done by Maxus India advertising agency for subbrand: Dulux Paints (brand: Dulux) in India. It was released in Mar 2013.

Dulux: HOW DOES A PAINT SOLVE INDIA'S ELECTRICITY PROBLEM?

Released
March 2013
Posted
March 2013
Market

Credits & Description:

Advertiser: AKZONOBEL
Agency: MAXUS GLOBAL
Category: Best Use of Branded Content & Sponsorship
Client Leader: Eeshita Ghosh (Maxus)
National Director: Shalja Vohra (Maxus)
Business Manager: Naveen Joshi (Maxus)
Business Group Head: Arpan Priyamvada (Maxus)
Business Executive: Druti Singh (Maxus)
General Manger: Mausumi Kar (Maxus)

Effectiveness
As a result of this activity, Consideration scores went up by 6% in a single quarter. ...

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