Category: Best Localised Campaign
Advertiser: PROCTER & GAMBLE
Product/Service: FAIRY HAND DISHWASH LIQUID
Date of First Appearance: Nov 4 2010
Entrant Company: STARCOM ISTANBUL, TURKEY
Householdcare Marketing Director: Uluç Ayık (P&G)
Brand Operations Associate Marketing Director: Zeynep Kutlay (P&G)
Fairy Brand Manager: Murat Ünverdi (P&G)
Fairy Assistant Brand Manager: Ahmet Yücel (P&G)