Advertiser: GOODYEAR
Agency: UM DUBAI
Category: Best Use of Outdoor
Senior Media Planner: Fredric Salloum (UM/Dubai)
Media Director: Irfan Ibrahim (UM/Dubai)
Head Of Media Operations: Jithesh Kumar (UM/Dubai)
Media Operations Manager: Navid Hussain (UM/Dubai)
Execution
To create a remarkable effect, we have booked a hoarding and a bridge banner in key locations on the busiest highway in Dubai, the Sheikh Zayed Road. While showcasing the 'Bea...