Goodyear Promo, Case study BEAT THE HEAT by UM
The Promo / PR Ad titled BEAT THE HEAT
was done by UM advertising agency for subbrand: Goodyear Tyres (brand: Goodyear) in United Arab Emirates. It was released in Dec 2012.
Goodyear: BEAT THE HEAT
Brand
Media
Released
December 2012
Posted
December 2012
Market
Industry
Agency
Credits & Description:
Advertiser: GOODYEAR
Agency: UM DUBAI
Category: Best Use of Outdoor
Senior Media Planner: Fredric Salloum (UM/Dubai)
Media Director: Irfan Ibrahim (UM/Dubai)
Head Of Media Operations: Jithesh Kumar (UM/Dubai)
Media Operations Manager: Navid Hussain (UM/Dubai)
Execution
To create a remarkable effect, we have booked a hoarding and a bridge banner in key locations on the busiest highway in Dubai, the Sheikh Zayed Road. While showcasing the 'Bea...
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