Advertiser: INFINITI
Agency: MINDSHARE UAE
Category: Best Use of Print
Account Manager: Hassan Alhindy (Mindshare UAE)
Media Executive: Gemma Mascarinas (Mindshare UAE)
Director - Client Leadership: Melhem Najem (Mindshare UAE)
Account Manager: Yara Maroun (Mindshare UAE)
Effectiveness
The print execution physically insured that all readers of the magazine wouldn’t miss our ad, and strongly delivered the concept of BCI.
Executio...