Itau Bank Promo LIVING WORDS by DraftFCB Rio De Janeiro
The Promo / PR Ad titled LIVING WORDS
was done by DraftFCB Rio De Janeiro advertising agency for Itau Bank in Brazil. It was released in Mar 2010.
Itau Bank: LIVING WORDS
Brand
Media
Released
March 2010
Posted
March 2010
Market
Industry
Agency
Art Director
Creative Director
Art Director
Copywriter
Art Director
Art Director
Copywriter
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Producer
Credits & Description:
Category: Best Use of Guerilla Marketing in a Promotional Campaign
Advertiser: BANCO ITAÚ UNIBANCO
Product/Service: BANK
Agency: GIOVANNI+DRAFTFCB
Date of First Appearance: Mar 8 2010
Entrant Company: GIOVANNI+DRAFTFCB, Rio de Janeiro, BRAZIL
Entry URL: http://www.openairawards.com/2011/cannes/itau/words
Creative Director: Rui Piranda (Giovanni + Draftfcb)
Creative Supervisor: Tania Hübner/Alice Leit...
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