Advertiser: KLEENEX
Agency: MINDSHARE
Category: Best Use of Digital Media
Media Manager: Emilia Elmo (Mindshare)
Media Manager: Marta Parmigiani (Mindshare)
Media Manager : Valeria Vergani (Mindshare)
Execution
The first example of temperature prompted advertising: a thermometer activated pointer.We partnered with the Italian weather forecast website, Ilmeteo.it. Adv alerts were set ≤3°C for north Italy, ≤6°C for centre and ≤10°C for the south, ...