Kleenex Promo, Case study TEMPERATURE DOES MATTER by Mindshare Milan

TEMPERATURE DOES MATTER
The Promo / PR Ad titled TEMPERATURE DOES MATTER was done by Mindshare Milan advertising agency for Kleenex in Italy. It was released in Apr 2013.

Kleenex: TEMPERATURE DOES MATTER

Brand
Released
April 2013
Posted
April 2013
Market

Credits & Description:

Advertiser: KLEENEX
Agency: MINDSHARE
Category: Best Use of Digital Media
Media Manager: Emilia Elmo (Mindshare)
Media Manager: Marta Parmigiani (Mindshare)
Media Manager : Valeria Vergani (Mindshare)

Execution
The first example of temperature prompted advertising: a thermometer activated pointer.We partnered with the Italian weather forecast website, Ilmeteo.it. Adv alerts were set ≤3°C for north Italy, ≤6°C for centre and ≤10°C for the south, ...

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