Dole Japan Promo TOKYO MARATHON SPECIAL BANANA [Video] by Dentsu Y&R Tokyo

The Promo / PR Ad titled TOKYO MARATHON SPECIAL BANANA [Video] was done by Dentsu Y&R Tokyo advertising agency for subbrand: Lakatan Bananas (brand: Dole Japan) in Japan. It was released in Jun 2011.

Dole Japan: TOKYO MARATHON SPECIAL BANANA [Video]

Awards:

Cannes Lions 2011
PR LionsBest Use of SponsorshipBronze

Credits & Description:

Type of Entry: Technique
Category: Best Use of Sponsorship
Advertiser/Client: DOLE JAPAN
Product/Service: LAKATAN BANANAS
Entrant Company: DENTSU Y&R Tokyo, JAPAN
PR/Advertising Agency: DENTSU Y&R Tokyo, JAPAN
Chief Producer/Planner/Interactive Director: Yuki Fuse (Dentsu Young & Rubicam)
PR Planner: Jiro Hayashi (Dentsu Young & Rubicam)
Account Planner: Naoko Goto (Dentsu Young & Rubicam)
Account Director: Shoichi Yamakawa (Dentsu Young & Ru...

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