McDonald's Promo, Case study McDONALD'S GETS GRILLED by UM

The Promo / PR Ad titled McDONALD'S GETS GRILLED was done by UM advertising agency for McDonald's in Australia. It was released in Mar 2013.

McDonald's: McDONALD'S GETS GRILLED

Released
March 2013
Posted
March 2013
Market
Industry
Agency

Credits & Description:

Advertiser: McDONALD’S
Agency: UM
Category: Retail and E-Commerce, including Restaurants
Advertising campaign: McDONALD'S GETS GRILLED
Managing Director: Dan Talbot (WTFN)
: Debbie Stevens (UM Australia)
: Steve Oemcke (WTFN)
: Wes Cook (WTFN)
: Daniel Isaac (UM Australia)
General Manager: Natalie Harvey (UM Australia)

Strategy
McDonald’s challenged us to create a campaign that would help improve perceptions of their food q...

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