Advertiser: McDONALD’S
Agency: UM
Category: Retail and E-Commerce, including Restaurants
Advertising campaign: McDONALD'S GETS GRILLED
Managing Director: Dan Talbot (WTFN)
: Debbie Stevens (UM Australia)
: Steve Oemcke (WTFN)
: Wes Cook (WTFN)
: Daniel Isaac (UM Australia)
General Manager: Natalie Harvey (UM Australia)
Strategy
McDonald’s challenged us to create a campaign that would help improve perceptions of their food q...