Advertiser: MICROSOFT
Agency: MOTHER NEW YORK
Category: Viral Film
Mother New York: Mother New York (Mother New York)
Implementation
We built Microtropolis, a massive scale model of Manhattan that people could walk through, where each neighbourhood mirrored the personality and social graph of each neighborhood by calling upon iconic people and institutions, who curated their neighborhoods with content on over 200 Windows 8 desktop devices placed throughout th...