Microsoft Windows Promo, Case study RESTARTING AMERICA’S SCREENS by Starcom Chicago
The Promo / PR Ad titled RESTARTING AMERICA’S SCREENS
was done by Starcom Chicago advertising agency for subbrand: Microsoft Windows 8 (brand: Microsoft Windows) in United States. It was released in Feb 2013.
Microsoft Windows: RESTARTING AMERICA’S SCREENS
Media
Released
February 2013
Posted
February 2013
Market
Agency
Credits & Description:
Advertiser: MICROSOFT CORPORATION
Agency: STARCOM MEDIAVEST GROUP
Category: Best Use of Screens
President: Brent Poer (Starcom MediaVest Group)
Senior Vice President Group Director: Dan Arzewski (Starcom MediaVest Group)
Senior Vice President Director: Sasha Wolfe (Starcom MediaVest Group)
Effectiveness
We introduced a whole new world through Windows 8 by restarting U.S. TV screens with over 100 TRPs in a single night. That night, the custom conte...
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