Microsoft Windows Promo, Case study UNCOVERING A WHOLE NEW START SCREEN by Starcom Chicago

UNCOVERING A WHOLE NEW START SCREEN
The Promo / PR Ad titled UNCOVERING A WHOLE NEW START SCREEN was done by Starcom Chicago advertising agency for subbrand: Microsoft Windows 8 (brand: Microsoft Windows) in United States. It was released in Feb 2013.

Microsoft Windows: UNCOVERING A WHOLE NEW START SCREEN

Credits & Description:

Advertiser: MICROSOFT CORPORATION
Agency: STARCOM MEDIAVEST GROUP
Category: Best Use of Print
Executive Vice President Director: Robin Steinberg (Starcom MediaVest Group)
Associate Director: Kristen Lehmann (Starcom MediaVest Group)
Senior Vice President Director: Sasha Wolfe (Starcom MediaVest Group)

Strategy
How do you launch the radically reimagined update of the world’s most well-known operating system (OS), Windows, when few outside of Micros...

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