Advertiser: PINAR
Agency: UM
Category: Best Use of Outdoor
Planner: Savaş Tuncer
Director: Zümrüt Yıldırım
Manager: Özge Değer
Strategy
Pınar, leader company in a dairy products sector, decided to launch a campaign reinforcing its strength from the past. Campaign concept was “I grew up with Pınar”. Stages of a woman’s life from childhood to today were revealed in the spot. Presence of Pınar Milk during these stages was punctuated.
Exe...