Pinar Promo, Case study PINAR MILK by UM

PINAR MILK
The Promo / PR Ad titled PINAR MILK was done by UM advertising agency for Pinar in Turkey. It was released in Dec 2012.

Pinar: PINAR MILK

Brand
Released
December 2012
Posted
December 2012
Market
Industry
Agency

Credits & Description:

Advertiser: PINAR
Agency: UM
Category: Best Use of Outdoor
Planner: Savaş Tuncer
Director: Zümrüt Yıldırım
Manager: Özge Değer

Strategy
Pınar, leader company in a dairy products sector, decided to launch a campaign reinforcing its strength from the past. Campaign concept was “I grew up with Pınar”. Stages of a woman’s life from childhood to today were revealed in the spot. Presence of Pınar Milk during these stages was punctuated.

Exe...

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