Qantas Promo, Case study SAND PLANE by WONDER

SAND PLANE
The Promo / PR Ad titled SAND PLANE was done by WONDER advertising agency for subbrand: Qantas Airlines (brand: Qantas) in Australia. It was released in May 2013.

Qantas: SAND PLANE

Released
May 2013
Posted
May 2013
Market
Industry
Agency
Creative

Credits & Description:

Advertiser: QANTAS
Agency: WONDER
Category: Best Use of Ambient Media: Large Scale
Advertising campaign: SAND PLANE
Managing Director: Adrian Popek (Wonder)
Producer: Brent Nassibian (Wonder)
Planning Director: Luke Hannan (Wonder)
Writer/Creative Director: Glen Condie (Wonder)
Account Management: Angie Tate (Wonder)
Creative: Simon Cox

Effectiveness
National television coverage was generated and we also generated metropoli...

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