Tesco Lotus Promo, Case study TESCO TOY TEAM by Initiative

TESCO TOY TEAM
The Promo / PR Ad titled TESCO TOY TEAM was done by Initiative advertising agency for Tesco Lotus in United Kingdom. It was released in Mar 2013.

Tesco Lotus: TESCO TOY TEAM

Released
March 2013
Posted
March 2013

Credits & Description:

Advertiser: TESCO
Agency: INITIATIVE
Category: Best Use of Branded Content & Sponsorship
Digital Strategist: Ben Walton (Initiative)

Strategy
The World’s Most Trusted Reviewers: Boost Tesco’s toy sales by seeding reviews by children.Leading retailer Tesco has a reputation for successfully delivering value. With its 'every little helps' strategy, it has successfully launched into several categories, but its entry into toys was failing as it lost out to dedicat...

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