Advertiser: TESCO
Agency: INITIATIVE
Category: Best Use of Branded Content & Sponsorship
Digital Strategist: Ben Walton (Initiative)
Strategy
The World’s Most Trusted Reviewers: Boost Tesco’s toy sales by seeding reviews by children.Leading retailer Tesco has a reputation for successfully delivering value. With its 'every little helps' strategy, it has successfully launched into several categories, but its entry into toys was failing as it lost out to dedicat...