Zippo Promo, Case study LIGHT UP THE NIGHT by Slam, ZMC

LIGHT UP THE NIGHT
The Promo / PR Ad titled LIGHT UP THE NIGHT was done by Slam, ZMC advertising agencies for Zippo in China. It was released in Sep 2012.

Zippo: LIGHT UP THE NIGHT

Brand
Released
September 2012
Posted
September 2012
Market
Agency
Agency

Credits & Description:

Category: Best Use of Live Events, Stunts and or Celebrity Endorsement

Advertiser: ZIPPO

Product/Service: BRAND IMAGE

Director, Global Marketing: David Warfel (Zippo Manufacturing Company (ZMC))

Global Managing Director: Molly Hooper-Aldridge (SLAM)

Account Director: Chen Yi Lim (SLAM)

Consultant: Selene Yang (SLAM)

Consultant: Santana Wulsin (SLAM)

Senior Associate: Sam Yu (SLAM)

Account ...

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