Brand: La Primitiva Lottery
Media: Radio
Category: Games & Toys
Agency: Publicis
Geo: Spain
La Primitiva Lottery: We don't dream cheap
Agency: Publicis, Madrid, Spain
Executive Creative Director: Rafael Santamarina
Creative Director: Bitan Franco
Agency producers: Gustavo Samaniego, Laura Guerrero
Account team: Belen Segura, Sonia Encinas
Sound Studio: Sonomedia