Nature Valley Radio Jump In A Lake by Y&R Johannesburg
The Radio ad titled Jump In A Lake
was done by Y&R Johannesburg advertising agency for Nature Valley in South Africa. It was released in Jun 2016.
Nature Valley: Jump In A Lake
Brand
Media
Released
June 2016
Posted
June 2016
Market
Industry
Agency
Creative Director
Copywriter
Credits & Description:
Nature Valley creates wholesome snacks – it’s a brand that’s all about the goodness of nature. They wanted to promote being outdoors and show that getting out there is a worthwhile experience.
So we took well-known sayings that use activities in nature as insults – (‘go take a hike’, ‘jump in a lake’ and ‘go crawl under a rock’) which gives the outdoors a false, negative reputation. The humorous, whimsical ads aim to create a more positive association around nature and show that amazing t...
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