Sky Tv Radio Free Hoodie by DDB Auckland
The Radio ad titled Free Hoodie
was done by DDB Auckland advertising agency for Sky Tv in New Zealand. It was released in Sep 2016.
Sky Tv: Free Hoodie
Brand
Media
Released
September 2016
Posted
September 2016
Market
Industry
Agency
Creative Director
Creative Director
Chief Creative Officer
Executive Creative Director
Awards:
| Cannes Lions 2017 | ||
|---|---|---|
| Radio | Use of Radio & Audio: Use of Radio & Audio as a Medium | Bronze Lion Campaign |
Credits & Description:
The TV show Silicon Valley has two audiences. Regular fans and hardcore fans (who engage much deeper with the show and its inside jokes). So DDB Group New Zealand created a campaign that announced the new season to the regular fans over the radio, but also rewarded the hardcore fans by directing them to a digital challenge- at the same time.
Media: Radio
Category: Entertainment & leisure
Client: Sky Television New Zealand
Advertising Agency: Ddb Group New Zealand, Auckla...
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