One Show 2017 | ||
---|---|---|
Radio | Broadcast: Any Length - Single | Merit |
For some reason or other, Volkswagen's credibility seems to have taken a bit of a hit. So when it comes to their latest car prices, which already sound too good to be true, how do you make sure people believe you?
By putting the staff through a lie detector test.
Media: Radio
Category: Automotive
Client: Volkswagen
Agency: Ogilvy & Mather Hong Kong
Country: Hong Kong
Director: Ralph van Dijk (Eardrum)
Director: Dominic Youdan (Eardrum)
Chief...