Cristal Festival, 2015 | ||
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Sports Marketing | Best use of experiential event | Emerald (Bronze) |
To raise awareness on the dangers of the sun on skin, Garnier Ambre Solaire and the European Cancer League (ECL) support the Sunset Relay: the first relay race against the sun. It will take place in Lapland (north of Sweden) from June 21st to June 25th.
Garnier Ambre Solaire and the European Cancer League can count on high-level athletes who will participate to this challenge against the dangers of the sun such as trail runners Sylvain COURT, Linus HOLMSÄTER and Elina USSHER; Bob DE JONG ...