Amstel Film The Pursuit by Y&R Johannesburg
The Film titled The Pursuit
was done by Y&R Johannesburg advertising agency for Amstel in South Africa. It was released in Mar 2017.
Amstel: The Pursuit
Brand
Media
Released
March 2017
Posted
March 2017
Market
Industry
Agency
Copywriter
Chief Creative Officer
Art Director
Production Agency
Credits & Description:
Amstel's distinctive green bottle and gold foiling defined the premium beer market in South Africa when it was first introduced in 1964. But a lot has changed since then. Today’s beer market is cluttered and highly competitive. Many brands have come and gone, and those that remain are in a constant struggle for share of market. Amstel’s share is currently sitting at 4%.
The beer category is not the only thing that has changed. Today’s consumer is a completely different creature too. The po...
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