Ariel Film, Digital, Design & Branding, Case study Dads #Sharetheload by BBDO Mumbai

The Film titled Dads #Sharetheload was done by BBDO Mumbai advertising agency for Ariel in India. It was released in Feb 2016.

Ariel: Dads #Sharetheload

Brand
Released
February 2016
Posted
February 2016
Market
Production Agency
Producer
Director
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director

Awards:

One Show 2017
Direct MarketingDigital: Social Media & Viral MarketingMerit
Social MediaBranded Social Post: Branded Social Post - SingleMerit
Cross-PlatformBrand TransformationMerit
Public RelationsIntegrated CampaignMerit
Public RelationsBrand VoiceBronze
Cannes Lions 2016
Glass-Glass Lion
CyberSocial: Social PurposeBronze Lion
Spikes ASIA 2016
Integrated-Bronze Spike
DigitalWeb Campaign: Fast Moving Consumer GoodsBronze Spike
DigitalIntegrated: Integrated Multi-Platform Campaign (Online & Offline)Gold Spike
DigitalSocial: Social PurposeSilver Spike
DigitalSocial: Community Building / ManagementBronze Spike
DirectCampaign: Integrated Campaign Led by DirectBronze Spike
PRSectors: Fast Moving Consumer GoodsSilver Spike
MediaSectors: Fast Moving Consumer GoodsBronze Spike
MediaCampaign: Use of Integrated MediaGold Spike
Cristal Awards 2016
Integrated-Sapphire (Silver)
Grand Cristal Awards-Grand Cristal
DigitalViral filmCristal (Gold)
FilmViral filmCristal (Gold)
MediaIntegrated CampaignSapphire (Silver)
Corporate & PRBest use of social mediaEmerald (Bronze)
Brand CultureBest integrated brand cultureGrand Cristal
Brand CultureBest integrated brand cultureCristal (Gold)
Marketing InnovationBest societal transformationCristal (Gold)
ADFEST 2017
Direct LotusBest Use Of Film & InfomercialsSilver
Direct LotusBest Integrated Direct CampaignSilver
Promo LotusBest Integrated Promo CampaignBronze
Andy Awards 2017
Integrated MediaProducts and ServicesBravery
Case StudyBraverySilver
D&AD 2017
Creativity for GoodAdvertising & Marketing Communications/BrandWood Pencil
BrandingBrand Experience & EnvironmentsWood Pencil
Integrated & CollaborativeEarned Media/Large Business (over 500 employees)Yellow Pencil
Integrated & CollaborativeIntegrated/Established CampaignsWood Pencil

Credits & Description:

Agency: Bbdo India
Brand: Procter & Gamble India
Country: India
Advertising Agency: Bbdo India, Mumbai
Entrant Company: Bbdo India, Mumbai
Media Agency: Bbdo India, Mumbai
Pr Agency: Bbdo India, Mumbai
Production Company: Red Ice Films, Mumbai
Chairman & Chief Creative Officer: Josy Paul (Bbdo India)
Film Director: Shimit Amin (Red Ice Films)
Producer: Richa Krishna Lal (Red Ice Films)
Account Executive: Nilza Dmello (Bbdo India)<...

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