Ariel Film Share The Load by BBDO Mumbai
The Film titled Share The Load
was done by BBDO Mumbai advertising agency for subbrand: Ariel Matic (brand: Ariel) in India. It was released in Mar 2016.
Ariel: Share The Load
Brand
Media
Released
March 2016
Posted
March 2016
Market
Industry
Production Agency
Director
Agency
Chief Creative Officer
Copywriter
Creative Director
Awards:
| One Show 2017 | ||
|---|---|---|
| Film | Online Films & Video: Short Form - Single | Merit |
| Moving Image Craft | Craft - Direction: Direction - Single | Merit |
| Moving Image Craft | Craft - Writing: Writing - Single | Bronze |
| Social Media | Craft: Writing | Bronze |
| Direct Marketing | Craft: Writing - Single Or Campaign | Merit |
| Cannes Lions 2016 | ||
| Film | Branded Content & Entertainment : Short Fiction Film (under 10 minutes) | Bronze Lion |
| Cannes Lions Entertainment 2016 | ||
| Entertainment | Branded Content & Visual Storytelling: Online: Fiction 15 minutes or under in Length | Bronze Lion |
| Spikes ASIA 2016 | ||
| Entertainment | Entertainment: Online: Fiction & Non-Fiction | Bronze Spike |
| Film | Tv & Cinema Film: Fast Moving Consumer Goods | Gold Spike |
| Film Craft | Film Craft: Script | Bronze Spike |
| Cristal Awards 2016 | ||
| Integrated | - | Sapphire (Silver) |
| Grand Cristal Awards | - | Grand Cristal |
| Digital | Viral film | Cristal (Gold) |
| Film | Viral film | Cristal (Gold) |
| Media | Integrated Campaign | Sapphire (Silver) |
| Corporate & PR | Best use of social media | Emerald (Bronze) |
| Brand Culture | Best integrated brand culture | Grand Cristal |
| Brand Culture | Best integrated brand culture | Cristal (Gold) |
| Marketing Innovation | Best societal transformation | Cristal (Gold) |
| D&AD Impact 2016 | ||
| Diversity & Equality | - | White Pencil |
| Facebook Awards 2016 | ||
| Global Winners | Beyond Facebook / Integrated | Gold Award |
| APAC Regional Winners | Beyond Facebook / Integrated | Gold Award |
| APAC Regional Winners | Facebook For Good | The Winners |
| ADFEST 2017 | ||
| Film Lotus | ELECTRONICS, HOUSEHOLD PRODUCTS, HOME APPLIANCES & FURNISHINGS | Silver |
| Promo Lotus | Best Integrated Promo Campaign | Bronze |
Credits & Description:
The Ariel Share the Load campaign has become a voice to empower women at home. Last year the campaign, brought to light the debate of whether laundry is only a woman's job, and built a social movement inviting men to #ShareTheLoad. Taking a step further, this year Ariel will strive to empower the Indian woman of today and more importantly, the woman of tomorrow, to ensure that men set the right example that is getting carried from generation to generation declaring a clarion call for Dads to #Sh...
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![Ariel Matic: Share The Load [1 min] Film by BBDO Mumbai, Red Ice Films](https://fcdn.me/254/295/ariel-matic-share-the-load-e964b55d479cce019c72ce3c90.jpg?h=260 "Share The Load [1 min]")
![Ariel: Ariel - Laundry Lessons For Dads [casevideo] Film by Mediacom Mumbai](https://fcdn.me/62c/cca/ariel-ariel-laundry-lessons-for-dads-casevideo-3dfefb5c8995de5348c17302dd.jpg?h=260 "Ariel - Laundry Lessons For Dads [casevideo]")
![Ariel: Dads #Sharetheload [alternative version] Film by BBDO Mumbai, Red Ice Films](https://fcdn.me/d58/32a/ariel-dads-sharetheload-bd945e521a80d190553f7fce9a.jpg?h=260 "Dads #Sharetheload [alternative version]")
![Ariel: Dads #Sharetheload (Integrated Case) [image] [english] Digital Advert by BBDO Mumbai](https://fcdn.me/728/149/ariel-dads-sharetheload-integrated-case-image-d3e7705d27a9d70ca0e1829f52.jpg?h=260 "Dads #Sharetheload (Integrated Case) [image] [english]")
![Ariel: Dads #Sharetheload (Integrated Case) [image] Digital Advert by BBDO Mumbai](https://fcdn.me/fe4/659/ariel-dads-sharetheload-integrated-case-image-1517875c2fbd819c858cfa28c3.jpg?h=260 "Dads #Sharetheload (Integrated Case) [image]")
