Band-Aid Film Finger Dance by I&S BBDO Tokyo

The Film titled Finger Dance was done by I&S BBDO Tokyo advertising agency for Band-Aid in Japan. It was released in Oct 2016.

Band-Aid: Finger Dance

Media
Released
October 2016
Posted
October 2016
Market
Executive Creative Director
Art Director
Creative Director
Art Director

Awards:

ADFEST 2017
Film Craft LotusCastingBronze
Spikes Asia 2017
HealthcareOtc Products/DevicesBronze Spike
Ad Stars 2017
Film CraftDirectionCrystal

Credits & Description:

Johnson & Johnson launched the Band-Aid “Kaiteki-Plus” (loosely Comfort Plus) which was a superior adhesive bandage that was softer and so was barely noticeable to the wearer. So to demonstrate the new product’s effectiveness, Band Aid launched an online film featuring, P-Nut, a renowned “finger-tutter”, he applies Band Aid to all his finger joints and then proceeds to show off this dancing fingers in a series of fluid and intricate movements. You couldn’t ask for a more dynamic product demo. Da...

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