One Show 2017 | ||
---|---|---|
Direct Marketing | Ambient: Live Events | Merit |
El Ojo Festival 2016 | ||
Promo & Activación | Activación | Bronce |
Sports | Auspicios, acciones y eventos de marcas | Plata |
Cannes Lions 2016 | ||
Promo And Activation | Sectors: Media & Publications | Silver Lion |
Wave Festival 2017 | ||
Direct | Produtos e Serviços - Direct / Promo | Bronze |
Promo | Produtos e Serviços - Direct / Promo | Bronze |
Brand: BandSports
Media: Ambient
Category: Media
Agency: Ogilvy
Geo: Brazil
BandSports: Anti-Rival Vaccine
What is the very thing a Brazilian sports father fear the most? Seeing a son support the rival team. With that insight, Bandsports created the Anti-Rival Vaccine: an idea that used rivalry to support the children immunization campaign against H1N1. During an outbreak of the virus in São Paulo, we set up a special clinic for football enthusiasts. In there,...