Bandsports Film, Digital, DM Anti-Rival Vaccine by Ogilvy Sao Paulo

The Film titled Anti-Rival Vaccine was done by Ogilvy Sao Paulo advertising agency for Bandsports in Brazil. It was released in Jun 2016.

Bandsports: Anti-Rival Vaccine

Media
Released
June 2016
Posted
June 2016
Market
Production Agency
Director
Executive Creative Director
Art Director
Chief Creative Officer
Copywriter
Art Director
Art Director
Copywriter

Awards:

One Show 2017
Direct MarketingAmbient: Live EventsMerit
El Ojo Festival 2016
Promo & ActivaciónActivaciónBronce
SportsAuspicios, acciones y eventos de marcasPlata
Cannes Lions 2016
Promo And ActivationSectors: Media & PublicationsSilver Lion
Wave Festival 2017
DirectProdutos e Serviços - Direct / PromoBronze
PromoProdutos e Serviços - Direct / PromoBronze

Credits & Description:

Brand: BandSports
Media: Ambient
Category: Media
Agency: Ogilvy
Geo: Brazil
BandSports: Anti-Rival Vaccine
What is the very thing a Brazilian sports father fear the most? Seeing a son support the rival team. With that insight, Bandsports created the Anti-Rival Vaccine: an idea that used rivalry to support the children immunization campaign against H1N1. During an outbreak of the virus in São Paulo, we set up a special clinic for football enthusiasts. In there,...

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