60% of native French-Canadians don't speak English. And since most of the films and series we consume are from the US most people turn on the subtitles. Our campaign builds around the insight that focusing on subtitles can mean missing the action on the screen.
Berlitz Language School: Subtitles - War
Additional Info: Sous-titres
Berlitz Canada - Sous titres - Guerre
Media: TV
Category: Education
Client: Berlitz
Agency: Rethink Canada
Production:...