Euro Effies Awards 2016 | ||
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The Winners | Long-Term Effectiveness | Silver |
Agency: You UncleGrey
Client: Bolia.com Denmark
Buying a new home has always driven furniture sales and as a furniture retailer that markets to young, aspirational consumers, Bolia found that the new financial downturn had left their main demographic without the ability to buy a new home and furnish it. The brand realized it needed a new approach to drive sales, even though its customers had stopped buying new homes.
The creative direction came from the insight that having a n...