Bud Film Complex by Wieden + Kennedy New York
The Film titled Complex
was done by Wieden + Kennedy New York advertising agency for subbrand: Bud Light (brand: Bud) in United States. It was released in Aug 2017.
Bud: Complex
Media
Released
August 2017
Posted
August 2017
Market
Industry
Creative Director
Creative Director
Creative Director
Executive Creative Director
Copywriter
Art Director
Production Agency
Director
Credits & Description:
Today, Bud Light is rolling out new marketing to address the common misperception many have about its light beer -- it is often viewed as the underdog in beer circles, despite selling more than 20,000 Bud Lights every minute, each day throughout the year in the U.S. With the rollout of these new spots, America’s #1 beer will shift its marketing strategy to shine the spotlight on the quality of light lager. Bud Light’s tasters go through a rigorous process to check for defects and fine tune taste...
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