Category: Retail Services
Media: Experiential
Brand: Bulgaria Mall
Agency: 121 Agency
Geo: Bulgaria
Advertising Agency: 121 Agency, Sofia, Bulgaria
Published: December 2017
Synopsis:
To increase footfall at Bulgaria Mall during Christmas period, we created a giant AR Advent Calendar. Mall visitors who scanned the calendar, could win a Xmas gift from mall tenants and interact with unique animations, each day till Christmas.