To help Euro fans celebrate responsibly, Carlsberg has invented the "Breathalyzela" a reengineered Vuvuzela that will only play its notorious tune if the user’s alcohol level is below the binge drinking limit. Agency: Crispin Porter + Bogusky, Scandinavia.
Media: Ambient
Category: Drinks, alcoholic
Client: Carlsberg
Agency: Crispin Porter + Bogusky, Scandinavia
Production: Nobody Cph
Country: Sweden
Creative Director: Kristoffer Gandsager
Creative ...