One of the most common problems Mumbaikars face on the roads, especially during the monsoon season is potholes. Hence, with an objective to make roads and mobility safer, CEAT Limited, a leading tyre manufacturer with the support of Mumbai Metropolitan Region Development Authority (MMRDA) has undertaken an eco-friendly initiative, ‘CEAT Happy Roads’ to repair potholes in Mumbai city by recycling old and worn-out tyres. Agency: Ogilvy & Mather Mumbai
Media: Web Film
Category: Other