Ceat Film Happy Roads by Ogilvy & Mather Mumbai

The Film titled Happy Roads was done by Ogilvy & Mather Mumbai advertising agency for subbrand: Ceat Tyres (brand: Ceat) in India. It was released in Aug 2017.

Ceat: Happy Roads

Brand
Media
Released
August 2017
Posted
August 2017
Market
Industry

Credits & Description:

One of the most common problems Mumbaikars face on the roads, especially during the monsoon season is potholes. Hence, with an objective to make roads and mobility safer, CEAT Limited, a leading tyre manufacturer with the support of Mumbai Metropolitan Region Development Authority (MMRDA) has undertaken an eco-friendly initiative, ‘CEAT Happy Roads’ to repair potholes in Mumbai city by recycling old and worn-out tyres. Agency: Ogilvy & Mather Mumbai
Media: Web Film
Category: Other

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