Channel 4 Film, Case study Paralympics ‘Were The Superhumans’ [case film] by 4creative
The Film titled Paralympics ‘Were The Superhumans’ [case film]
was done by 4creative advertising agency for Channel 4 in United Kingdom. It was released in Mar 2016.
Channel 4: Paralympics ‘Were The Superhumans’ [case film]
Brand
Media
Released
March 2016
Posted
March 2016
Market
Agency
Awards:
| Creative Circle 2017 | ||
|---|---|---|
| Film | Best Cinema | Gold |
| Film | Best Online Advertising Film: 1 minute or over | Gold |
| Film | Best TV 60secs and over | Gold |
| Film Craft | Best Casting | Gold |
| Film Craft | Best Use of Music | Gold |
| Film Craft | Best Direction | Gold |
| Film Craft | Best Editing | Bronze |
| General | Best Integrated Campaign | Gold |
| Charity | + Public Service Best Charity/public Service Film | Gold |
Credits & Description:
Brand: Channel 4
Entrant: 4creative
Agency: 4creative
Synopsis:
Channel 4 has a unique remit to champion diversity, innovation and new talent, the Paralympics is a public service bullseye for Channel 4. This campaign is the most important they have ever undertaken and isn't just about Rio, it's about revolutionising public attitudes to disability forever.
We wanted to create a campaign that took the Paralympic spirit and celebrated ability in all walks of life. The ...
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