DLKW London is to motivate condom use amongst sexually active 16-18 year olds, with this deliberately provocative and impactful execution focusing as a reminder to use condoms during the party season. Reports suggest young people are twice as likely to have unprotected sex whilst under the influence of alcohol as when they are sober.
Advertiser: COI
Agency: DLKW London
Art Director: Paul Hancock
Copywriter: Richard J Warren
Director: Steve Reeves
Production Co...