Young Guns Awards, 2014 | ||
---|---|---|
Creative | TV/Cinema Individual: TV more than 30 seconds | Bronze |
International ANDY Awards 2015 | ||
Television & Cinema | Direction | Silver |
Television | Copywriting | Silver |
Company Anomaly
Country United States
Client Converse
Talent Dan Shipiro
Chris Araujo
Street culture is rooted in authenticity. We didn’t want to hold up a mirror up to kids or give them some montage of overly familiar “street” images. We wanted to provoke action. “Lunch Money” is that effort. We portrayed real kids, in real environments and shot them from a bird’s eye view admist their creative acts throughout the city. We paired these actions with a script embedde...