The brief to Naga DDB Malaysia was to visually demonstrate Digi Broadbandâs undisrupted service, using the story of light trails, within the framework of a midnight bicycle ride. In the simplest terms, the Digi light trail would never falter, while the other coloured light trails would flicker and fade.
It was important from the beginning to keep the feel of the commercial as organic and natural, as possible â shying away from a cold, high-tech approach as would be expected from a telco co...