Digi Telecommunications Film, Digital Broadband by Naga DDB Kuala Lumpur

The Film titled Broadband was done by Naga DDB Kuala Lumpur advertising agency for Digi Telecommunications in Malaysia. It was released in Dec 2010.

Digi Telecommunications: Broadband

Released
December 2010
Posted
December 2010
Market
Copywriter
Producer
Art Director

Credits & Description:

The brief to Naga DDB Malaysia was to visually demonstrate Digi Broadbandâs undisrupted service, using the story of light trails, within the framework of a midnight bicycle ride. In the simplest terms, the Digi light trail would never falter, while the other coloured light trails would flicker and fade.
It was important from the beginning to keep the feel of the commercial as organic and natural, as possible â shying away from a cold, high-tech approach as would be expected from a telco co...

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