Client: Dove
Agency: J. Walter Thompson Sydney
Executive Creative Director: Simon Langley
Youtube Title: What is your daughter searching for?
J. Walter Thompson Sydney has launched ‘Searching,’ a new campaign for Dove that highlights self-esteem among adolescent girls. The campaign exposes questions that girls frequently seek answers for online — Am I fat? Am I ugly? Can teens get cosmetic surgery?
‘Searching’ includes an online film, two 30-second TV commercials a...