Ogilvy & Mather London were briefed to bring Expedia's 'Travel Yourself Interesting' campaign to life with a digital campaign that would motivate people to get traveling. We realised that our target market spends an awful lot of time online, and decided to target them with customised, tactical pre-roll films on Youtube that would get them out into the world and travel. created Youtube Interventions, pre-roll films which targeted viewers at specific times of the day, on specific days of the week...