Sony Film, Digital Who is Macy Baez? by FCB Auckland
The Film titled Who is Macy Baez?
was done by FCB Auckland advertising agency for subbrand: Extra Bass SRS-XB3 (brand: Sony) in New Zealand. It was released in Apr 2016.
Sony: Who is Macy Baez?
Brand
Released
April 2016
Posted
April 2016
Market
Industry
Agency
Regional Executive Creative Director
Executive Creative Director
Creative
Producer
Production Agency
Credits & Description:
FCB New Zealand has unveiled a ground-breaking project, DEFY, for Sony Australia New Zealand, launching the new Extra Bass SRS-XB3 wireless speaker. At the heart of the campaign is Macy Baez, a 15-year-old hip-hop dancer who was born profoundly deaf.
The collaboration with the young dancer features a hip-hop/electro track specifically designed for her, so she can literally feel the music, powered by Sony’s new speakers.
Regional Executive Creative Director: James Mok
Executive ...
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