Client: Microsoft Xbox
Product: Forza Horizon 3
Category: Video Game
Country: UK
Advertising Agency: McCann London
Production Company: CRAFT
CEO (Digital Cinema Media): Karen Stacey
Senior Category Manager (Xbox UK): Jon Edney
Multi-sensory campaign to air at six Cineworld sites ahead of video game’s release.
Xbox will launch the UK’s first 4DX-enabled cinema ad this weekend to promote the release of Forza Horizon 3.
In Forza H...